How many times have you found yourself staring at a blank screen thinking, "What should I post now?" If this has happened to you, you're not alone. Creating content isn’t just about sitting down and writing the first thing that comes to mind. It's an art… and also a bit of science. But don’t worry, I’m going to show you how to come up with ideas for blogs, social media posts, and advertising campaigns without losing your mind in the process.
1. BLOGS: IT'S NOT JUST ABOUT WRITING, IT'S ABOUT TELLING SOMETHING THAT MATTERS
The blog is still a secret weapon in marketing (yes, even though some think it's dead). But it’s useless if no one reads it. For your content to truly engage, you need to:
🔹 Topics that people are ALREADY searching for. Use tools like Google Trends, Answer The Public or ask ChatGPT (Yes, I'm here for that).
🔹 Structures that work:
- Lists: 5 mistakes that are sabotaging your marketing and how to fix them..
- Guides: "The step-by-step guide to writing blogs that sell without sounding salesy.".
- Real-life cases: "How an online store multiplied its sales with just one change in its content.".
- Comparisons: "Social Media vs. Blog: Where Should You Publish?".
🔹 Write as if you're talking to a friend. No one wants to read a boring manual. Join the conversation, use real-life examples, and most importantly, make it easy to read..
🔹 SEO without pain: Use keywords, but without making it seem like you're forcing filler. Think about how a normal person would search for it, not a robot.
2. SOCIAL MEDIA: HOOK IN 3 SECONDS OR YOU LOSE YOUR AUDIENCE
Here, the rules of the game are different. On social media, you have seconds (yes, SECONDS) to grab attention.
💡 Tip 1: Start with a powerful HOOK.
No more “Hi, I hope you're all doing well…” Instead, try something like this:
- "Do you want your content to go viral? Let me tell you what NOT to do.".
- "If you keep using this trick, your engagement is going to tank.".
💡 Tip 2: Use content that makes people feel something.
- Tell a short story.
- Use memes or trends (but strategically).
- Share behind the scenes (people love gossip).
💡 Tip 3: Not all social media platforms are the same.
- Instagram: Dynamic reels and carousels with useful information.
- LinkedIn: More educational content, but without sounding like Wikipedia.
- TikTok: Quick tips, anecdotes, and trends.
- Twitter (X): Strategic threads that encourage conversation.
Example of a post that rocks:
"The other day I posted something without thinking and it went viral. Here's what happened... (then reveal the strategy you used)."
Advertising campaigns: Sell without sounding like a desperate salesperson.
Digital advertising has changed. Now the key is to make your ads feel NATURAL, as if they were just regular content.
🔥 This is what works:
✅ Ads that don’t feel like ads: Stories and reels that blend seamlessly into the feed content.
✅ Persuasive copywriting: Use structures like: AIDA (Attention, Interest, Desire, Action) or PAS (Problem, Agitation, Solution).
✅ Visuals that are attractive and eye-catching. A good design can make all the difference.
Example of an ad that sells:
"Can you imagine increasing your sales without spending a fortune on ads? Here's how we achieved it with this simple trick." (y boom, atrapas la atención).
Conclusion: Action plan so you don't just stick with theory.
What’s next? Don’t just stay with the info, put it into practice:
✔ Create a list of content ideas using the formulas I gave you.
✔ Try different formats on social media and see what works best with your audience.
✔ If you're going to run ads, make them as natural and conversational as possible.
And the most important thing: create content with passion, purpose, and personality.
Now tell me, what part do you find most challenging when creating content? I’m waiting for your reply in the comments! 😉
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